This Privacy Policy is effective upon 21 May 2018.

This Privacy Policy aims to give you information on how we collect and process your personal data.

The Storetip.com website, mobile app and any other means of collecting personal data are controlled by Saphirex, s.r.o., referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is Hnezdenska 767/4, 1800 Prague 8 - Troja, Czech Republic.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

Scope

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any STORETIP.COM web or mobile view where this Privacy Policy appears.

By navigating to a STORETIP.COM website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

Saphirex, s.r.o. is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

Saphirex, s.r.o. may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a STORETIP.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us.

Read more

Use

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We process personal data relating to your interaction (transactions, site visits, app usage) with STORETIP.COM to enable us to personalise your experience with STORETIP.COM. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

We use and retain your personal information to provide, improve and personalise our service to:

Offer you site content that includes items and services that you may like and to keep track of your basket

Customize, measure and improve our services

Hold views between web and mobile sites, deep linking and device linking

Provide other services requested by you as described when we collect the information

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

Our Loyalty programme is provided by a third party loyalty provider. The loyalty provider will undertake machine learning based statistical analysis to personalise a customer’s experience with STORETIP.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

You can submit your rights servicing request here.

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